I’m going to share three powerful things that truly personalize the patient experience. When they all work together, the results are amazing.
Inside your practice, your staff are your strongest brand ambassadors. They need to know how to communicate with each other in addition to tailoring their dialogue with your patients to create the right atmosphere and experience.
Teams that communicate effectively enjoy:
- Higher productivity
- Less conflict and drama
- More collaboration
- Increased trust, engagement, and commitment
The internal culture of your practice directly affects your brand and your bottom line. Think of your team as curators for every patient’s experience within your practice. An effective communications strategy is the first step to achieving a personalized, positive experience.
Meet your patients where they are with personalized content. As more patients take an active role in their healthcare decisions, especially the Millennial generation, they want to feel like they are part of their own experience, not a byproduct of yours.
8 out of 10 consumers are more likely to patronize a business that provides a personalized experience, according to Epsilon. In another report, over half of consumers were found to be more likely to switch brands if communications were not personalized.
Consumers want to feel like brands truly care about them — one of the best ways to demonstrate this is by providing meaningful and personalized care. This is a simple approach, but is remarkably difficult for many practices to employ.
Marketing assets (social media, website, etc.) should always be in line with your brand. Because we are hyperconnected, there are several more points of contact to manage and align.
But what good is an engaging social media presence if your videos are lackluster? How does a patient feel if your website is on point, but your reviews are damaging?
Connections are more important than ever before. Personalized content is just as important as personalized interactions. Thankfully, we can help. Our Consulting division comes directly to your practice and creates a unique plan to optimize the internal operations of your practice. Our innovative OPES platform meets your patients where they are, personalizes their mobile experience, and sets the tone for their experience inside your practice. For all your core assets, Nuvolum aligns every one to your goals and your patient’s expectations.
Take 5 minutes to connect your practice the right way. I’ll share how Nuvolum’s proven and personalized strategies have gained amazing results across diverse markets, and how we can help your practice, too.