The way you tell your brand’s story directly affects your SEO. By not harmonizing your narrative with SEO best practices, you are doing your brand a disservice. To effectively drive engagement, you need to understand how SEO works and intertwine key strategies with your content.
According to Search Engine Journal, Google owns about 75% of the overall search market. You must stay on top of Google’s algorithms while telling your brand’s narrative to dominate the market. While Google’s criteria has many unknowns, there are common factors it pays great attention to: local optimization, citations, GMB listings, and user reviews. Then there are behind-the-scenes elements: off-page SEO, backlinks, meta information, URL structure, and more. Ignoring SEO will cost you and your brand a tremendous deal of recognition, engagement, and overall success.
How Does SEO Work?
Search engines constantly evolve their formulas. You need to know what they’re looking for to be successful. At its core, SEO aims to improve the user experience. To do this, you must prove that your website is optimized for content, has superb site speed, and is digestible on both desktop and mobile.
A passive approach to SEO threatens your brand’s status and accessibility. Elevate your brand and engage users with accessible, rich content to drive your brand’s ultimate success.
The Secrets of Storytelling for Better SEO
The story you tell drives engagement. There are several key tactics you must use to tell a winning story.
- Useful and usable information
Users discover you because they need something: an answer, a product, a service, or just researching a business. The goal of your brand is to have such a high reputation among users that you are renowned for being the best at what you do. Make sure your content is relevant to your target audience.
- Relate to users
Telling a story is more than explaining the “Once upon a time…” about your brand. The tone of your story should be relatable to your target audience and one they are familiar with. Quality content should give people a reason to learn more about you and compel them to act.
- Write for people, not robots
Search engines are a medium of travel for information to get from you to your audience. Make content pleasing to people and incorporate SEO tactics into the story afterward.
- Write, and do it well
There are many ways to relay information through content. Whether you’re writing your own content or hire Nuvolum to do it all for you, your content must speak to the goal of your brand.
Nuvolum will tell your story the right way. Our proven formula optimizes your brand for success and delivers an unbeatable user experience. By monitoring the evolving world of SEO and tailoring our strategy to meet its demands, we ensure your brand always comes out on top.