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Optimizing Your Content for Search
Understanding search intent is the difference between your online content making or breaking it. Ranking high in search positions you as a leader for specific queries, helping you dominate your market. If you’re continuously at the top of search results, you increase brand visibility and drive more traffic to your site. To be at the top of search results, you must understand and incorporate search intent into your online content. This gives users what they’re looking for, appeals to search engines, and earns you a click from the search results page. More clicks = more site traffic = more business for you. When optimizing content, keywords are the first tool to look at. Keywords are an instrumental part of searching and ranking, but they are a dead end if they don’t align with search intent. Nowadays, the top results won’t include the keyword searched because Google has gotten very good at predicting user goals and displaying the most relevant content based on intent, not keywords. So other than keywords, how can you know what to put in your content? ## Turn Relevance Into Ranking Ranking success is measured by how high your site ranks for specific search queries, which is vital to your success as an organization. A good digital strategy is a combination of search intent, user experience, and other SEO strategies. Working together, these elements keep content relevant and contribute to high-ranking success. Set your brand up for success by keeping these concepts in mind: * Research your market. Find out where you stand in search rankings currently and analyze what competitors are doing to stand out. * The majority of searches are informational. Use this to your advantage by supplying informative content combined with the analytics found through research. * Write for people, not computers. People searching for information in healthcare gravitate towards results that are helpful, trustworthy, and easy to understand. ### How to Start Winning Through Search Intent 1. First, find out what you want to rank for. What searches do you have answers to? How do you want people to find you online? As a healthcare organization, you may want to be at the top of results for searches like “surgery center near me” or for specific services you provide. 2. Now, you need relevant content. The more specific your content is to search goals, the more search engines will display it. You should also optimize your pages to appease different searches, which means more site traffic. 3. Finally, you want your content to be good. Keyword-stuffed pages may appeal to a search engine, but it quickly turns away users. Be clear and forthcoming with information while making it easy for users to find what they’re looking for. A good digital strategy will set you apart from the competition. Understanding and applying search intent and user experience together will move your organization forward. When you partner with Nuvolum, we bring you to the top with full support from our experts at every step.
Using Technology to Master the Patient Experience
Healthcare uses technology to improve workflow efficiency, deliver more accurate diagnostics and treatment, and improve the quality of care for patients. As technology becomes more intertwined with each step of the healthcare process, we can view it as a direct—and vital—factor into the patient experience. Patient experience is a way of looking at every aspect of a patient’s care from the first interaction through treatment and recovery. As a healthcare organization, you can control every aspect of technology and how patients interact with it. Scheduling appointments, check-ins, care instructions, appointment reminders, and more should all fall effortlessly into the hands of your organization’s technology. Positive patient experiences will set a healthcare organization apart, and it should be an important daily goal. Anyone can expect to receive care from a healthcare organization. However, once a patient has an outstanding experience, and those experiences become standard, the organization becomes positioned as a leader among the healthcare community. This leads to a higher brand reputation, drives patient engagement, increases growth, and results in better clinical outcomes. The mastery of utilizing technology starts with an exceptional practice management software. A dependable, top-notch software creates transparency for the patient at every step and generates ease of use for every member of your team. DSN Software integrates with specialty practices seamlessly, making day-to-day operations more efficient than ever before. Both your patients and staff will benefit from an optimized workflow and top-level tools. DSN’s user-friendly software feels natural in the hands of your team and contains all of the resources you need, designed for your specialty. These tools and more give your practice an advantage over others in your market: * Electronic Medical Records that you can import quickly and use a sophisticated module to identify potential drug interactions, organize charts and anesthesia records, and more * Collaborate between referring offices seamlessly with referral tracking and analysis * Manage inventory by quickly scanning items and linking them to patient records * Simplify scheduling with automated templates and quick-view * Includes a bundle of E-services to streamline workflow * Safely store data in the cloud, where your trusted network can access it at any time Technology is an essential tool that your practice needs. By choosing the right technology, you can provide superior position yourself as a healthcare leader and provide better patient experiences.
Industries Where AI Is Making the Biggest Impact
Industries have experienced a surge in artificial intelligence. PwC predicts AI will contribute $15.7 trillion to the global economy by 2030, which is more than the combined output of both China and India. This is an enormous investment in both the evolution of technology and humankind. What does this mean for the largest industries affected by AI? ## Healthcare Artificial intelligence has changed how doctors administer treatment and how patients receive care. Healthcare organizations can manage records, schedule appointments, give doctors the tools they need, and enhance their scope of care. At facilities, AI can perform standard healthcare tasks, such as diagnosing, treatment recommendations, and administrative duties. According to an article published in Future Healthcare Journal, technology has become so advanced that an AI’s algorithm now outperforms a radiologist at spotting malignant tumors. At home, wearable devices allow patients to monitor breathing, sleep patterns, sugar levels, and more. Virtual assistants can remind patients when it's time to take medication, monitor and improve sleep quality, and assist in at-home physical therapy. Telehealth allows patients to converse with a medical professional virtually, which reduces hospital admissions and saves time for both providers and patients. #### AI and Healthcare in the Future AI helps ensure successful clinical outcomes, and we can expect it to make patient lives and physician duties easier in the future. However, with everything AI can do, there is no substitute for personalized engagement and care. If your healthcare organization is not implementing new and better ways to operate with technology and its advancements, it could jeopardize efficiency and hinder your patients’ results. ### Marketing Artificial intelligence can target ads to users, promote content, and create a more tailored user experience. A marketing team can leverage AI to enhance pay-per-click (PPC) advertising, which requires little human input while the technology works to reach users. Machine-learning algorithms can uncover new ways to optimize website layouts, content, and reach wider audiences. When AI technology produces a more personalized website experience, users are more likely to engage with the brand and learn information in a way that’s optimized for them. #### AI and Marketing in the Future Today, machines can generate profit and loss summaries, sports recaps, stock information, business reports, and more with little to no human assistance. In the future, we can anticipate machines configuring this data themselves and streamlining it to users efficiently. However, AI can take on numerous tasks to lessen the workload on humans, but they can’t be relied on for everything. There will still be a need for human ideas, collaboration, and skills in marketing that technology can not fully reproduce. ### Technology Integrating AI into everyday technology makes completing tasks much more efficient, even with something as simple as sweeping the floor. At a user level, devices are programmed with voice recognition and data gathering for a more personalized user experience. On a larger scale, AI is used by car manufacturers to self-operate and seek help in an emergency, textbooks are digitized and schoolwork is given, submitted, and graded online, digital kiosks provide assistance from their virtual directory, and more. #### AI and Technology in the Future Huge tech giants like Google, Apple, and Microsoft invest billions to create new tech products and services. As more of our society shifts to a world of online connectivity and machine-based support, we can expect a steady incline on return on investments. The human experience will continuously demand newer, better things as we become acclimated to the technology we have now. However, this opens new pathways to technological risks, such as hacking, data mining, and cybercrime. With new features and tech rolling out each year, we should be cautious of the unseen threats that follow. ## The Takeaway There are endless possibilities for AI. In the upcoming years, we can expect robots to get smarter as more is programmed into their “brains” and in turn, expect more from them. Machines may be smart, but they lack imagination and require help from humans to further their advancement and maintain functionality. More than ever, it’s critical to understand the limitations of AI and why personalized experiences still reign supreme. Knowing AI development trends benefits your employees, your target audience, and your overall success as a brand. Our experts at Nuvolum monitor the shifts in all industries, keeping you ahead of the curve and outfitted with the latest and greatest technology to maximize success.
Cybersecurity Macrotrends to Watch
The number of cyber attacks reached an all-time high in 2020, according to Forbes. Without adaptive cybersecurity tactics that follow technology’s trends, your business could be vulnerable to the next cyber attack. A solid digital foundation ensures the security and support of your business while protecting its assets, its people, and you. Cybersecurity is a critical element of keeping any modern business safe, with the goal of safeguarding data and preventing unauthorized access. ## Macrotrends in Cybersecurity Right now, several key macrotrends dominate the current cybersecurity space. * **AI and Cybersecurity Integration** * While hackers are trying to use AI to create more realistic phishing attacks, AI can help cybersecurity software identify risks more accurately and efficiently, leading to faster problem solving and better outcomes. * **Car Hacking** * Today’s vehicles today are outfitted with automated software, Bluetooth® capabilities, WiFi access, and more. Hackers can gain control of the vehicle, eavesdrop, and access synced user data. * **Threats to Remote Users** * Many companies were not prepared for the COVID-related remote workforce—as a result, many employees used personal devices that have never been a part of a network security policy and have never been scanned. This is a huge advantage to hackers. * **Mobile Users Are a Moving Target** * Handheld devices are a shimmering target for hackers. They contain personal and location data, photos, bank information, and virtually everything else about you and your online engagements. If your business relies on mobile devices or an app, you must maintain a proper line of defense for users. * **Cloud Storage Trouble** * While your business’ cloud may be a safe space, users on the other end could be leaving the door wide open for cyber attacks. Many breaches in data occur on the user end; irresponsible use of financial information, downloading malicious software, and biting the bait on phishing attacks. ## Hiring a Cybersecurity Expert Is the Right Way to Protect Your Business Cytek is a leading cybersecurity firm for small and mid-size businesses that specializes in cybercrime prevention and regulation compliance. At the forefront of the next generation of cybersecurity, Cytek ensures your business’ valuable data is secure and accessible. Small businesses are more at risk for cyber attacks. Even if your company has its own IT department, having a cybersecurity agency perform a risk assessment saves you time, money, and resources. However, if more time is spent on lower priority defenses, you are still at risk. Cytek allocates resources based on the highest exposures to deliver the right balance between protection and running the business. Make sure you understand the value of your data and how your organization is using it. A big part of a cybersecurity company’s role is education and training. As a business owner, you are busy with day-to-day activities and may be detached from privacy acts and new legislation that affects your data. Cytek educates businesses and their employees on the steps to take to maximize security. ## Why Cybersecurity Should Be Taken Seriously In 2021, the digital economy has experienced unforeseen challenges and now thrives more than ever on effective cybersecurity. Knowing that your valuable information is secure both on the inside and outside lets you focus on your business and keep digital threats at bay. Should data be leaked, it could result in identity theft and costly crippling data misuse. Trade secrets, protected health information, and intellectual property are all at risk for unauthorized access, which can completely jeopardize your business and the people in it. Your company is worth protecting. When you turn to an industry professional, you’re investing in the safety of your company’s information and the efficiency of expert data storage, security, and management. Experts like Cytek always work with a purpose to make life better for you and your business.
Social Media Has Changed the Way Doctors Provide Health Care
Social media has changed the way health care providers communicate with patients, engage their community, and expand their business. Patients want to be in control of their health care decisions more than ever. According to Mediabistro, more than 40% of consumers agree that information found via social media affects the way they handle their health care. To that end, the right social media strategy is essential. Over half of the world’s population uses social media—your growth is literally at their fingertips. With proven social media strategies in place, you empower patients and ensure your brand maintains online relevance above competitors. You need to meet consumers where they are. If you are not using social media to deliver your brand’s message and elevate your patients’ experiences, you risk your brand’s reputation and overall success. To stay on top, you have to use key social media tactics: **Turn passive care into active care.** Before the popularity of social media, patients would leave an office and their treatment journey ended there. Now, patients want—and have—more of an active role. So engagement drives patients to obtain and share information and lets you leverage valuable health Care tools, like telehealth services. Social media reinforces your standards of excellence with interactivity and places information into patients’ hands quickly. **Expand your reach.** One post can reach hundreds of users in just a few minutes. When you engage your target audience the right way, people feel more invited to message you, leave comments, and share with their friends. This establishes a positive relationship between the patient and your brand, as well as spreads positive word of mouth. **Supply information easier and faster.** Provide paper instructions, packets, and forms in person, and supplement with online versions. Online forms are easily downloadable and viewable, streamlining the process of giving people the information they need when and where they need it. **Inclusivity in mind.** Many people think that social media only adheres to the younger, more tech savvy generation. However, Pew Research Center found that 72% of Americans use some type of social media, with usage from older adults increasing over the last few years. Almost everyone has a smartphone or tablet. Your social media should be designed to reach everyone. **Improve patient confidence and trust.** Online, patients can read and view other patient experiences, learn more about a treatment, and feel more confident about your brand. Real-time engagement enhances trust and positions you as the premiere care provider in your community. Start Winning With Social Media Social media is a necessary component in today’s landscape. With the right social media strategies in place, you enhance the patient experience and ultimately grow your business. When you work with a team of experts like Nuvolum, we take the guesswork out of managing your social media. Nuvolum’s proven strategies ensure patients remain engaged, reach is optimized, and you’re able to provide a higher level of care to more people in your market. With our experts on board, you will achieve a higher level of success.
How to Tell a Winning Story With SEO
The way you tell your brand’s story directly affects your SEO. By not harmonizing your narrative with SEO best practices, you are doing your brand a disservice. To effectively drive engagement, you need to understand how SEO works and intertwine key strategies with your content. ## SEO Strategies According to Search Engine Journal, Google owns about 75% of the overall search market. You must stay on top of Google’s algorithms while telling your brand’s narrative to dominate the market. While Google’s criteria has many unknowns, there are common factors it pays great attention to: local optimization, citations, GMB listings, and user reviews. Then there are behind-the-scenes elements: off-page SEO, backlinks, meta information, URL structure, and more. Ignoring SEO will cost you and your brand a tremendous deal of recognition, engagement, and overall success. ## How Does SEO Work? Search engines constantly evolve their formulas. You need to know what they’re looking for to be successful. At its core, SEO aims to improve the user experience. To do this, you must prove that your website is optimized for content, has superb site speed, and is digestible on both desktop and mobile. A passive approach to SEO threatens your brand’s status and accessibility. Elevate your brand and engage users with accessible, rich content to drive your brand’s ultimate success. ## The Secrets of Storytelling for Better SEO The story you tell drives engagement. There are several key tactics you must use to tell a winning story. * **Useful and usable information**\ Users discover you because they need something: an answer, a product, a service, or just researching a business. The goal of your brand is to have such a high reputation among users that you are renowned for being the best at what you do. Make sure your content is relevant to your target audience. * **Relate to users**\ Telling a story is more than explaining the “Once upon a time…” about your brand. The tone of your story should be relatable to your target audience and one they are familiar with. Quality content should give people a reason to learn more about you and compel them to act. * **Write for people, not robots**\ Search engines are a medium of travel for information to get from you to your audience. Make content pleasing to people and incorporate SEO tactics into the story afterward. * **Write, and do it well**\ There are many ways to relay information through content. Whether you’re writing your own content or hire Nuvolum to do it all for you, your content must speak to the goal of your brand. Nuvolum will tell your story the right way. Our proven formula optimizes your brand for success and delivers an unbeatable user experience. By monitoring the evolving world of SEO and tailoring our strategy to meet its demands, we ensure your brand always comes out on top.
Investing in Technology to Grow Your Bottom Line
2020 was an unprecedented year of technological growth. As the world was forced to rethink the way that we live amidst a global pandemic, new innovations across supply chain, ecommerce, biotech, and healthcare delivery took center stage, showing the resilience of our population. Pioneers in the supply chain space have been unknowingly preparing for this moment for decades, as new investments were made in automation and sustainability. These investments led to production and distribution processes that are increasingly flexible, fast, and can be performed at a lower cost. Central to the creation of these resilient supply chains is additive manufacturing. Once an expensive novelty, 3D printing has become a staple for a wide variety of manufacturing processes—from creating customized, intricate, and bespoke products to contributing to large-scale assembly lines for mass production. 3D printing’s role in the healthcare space continues to grow, as providers leverage the technology across their spectrum of care, including creating surgical and drill guides, replicating organs and bones, and creating custom prosthetics. And as 3D printers become more widely available, healthcare professionals can decrease the time and cost of creating the custom parts they need to provide an outstanding outcome. Oral surgeons remain on the forefront of the creation of custom dental prosthetics, investing in imaging and 3D printing to create teeth that are designed to last a lifetime. Practices can now bring the best in clinical results and patient experience to their communities, creating a powerful marketing tool that drives new cases. Health care has played a tremendous role in the current news cycle over the past year, driving new earned media segments to the specialist community. When surgeons can provide patients with convenient, fast, and accurate results with fewer appointments and at a lower cost, there is a unique story to tell that entices potential patients. Practices are gaining local media coverage across the country by featuring advanced technology like 3D printing and reaching new patient populations in their community. As 3D printing allows patient outcomes to match surgical quality, patients become walking and talking billboards of the practice, showing off their gorgeous new smiles and telling everyone they know about this life-changing experience. In patient surveys by SIXSTAR Reputation, these practices saw a higher level of patient overall patient satisfaction across implant and full-arch cases and generated more 5-star reviews. These reviews are critical to attracting new patients in today’s digital landscape. The average consumer reads 10 reviews before feeling able to trust a business and spends 13 minutes and 45 seconds reading reviews before making a decision. 84% of these consumers believe that reviews older than 3 months aren’t relevant, and 48% only pay attention to reviews written within the past 2 weeks. Investing in new technologies that generate buzz in the news, on social media, and among the community can help practices generate consistent, high-quality 5-star reviews that capture these consumers. Practices all over the country are harnessing the power of Nuvolum’s marketing and experience engine to tell these stories and drive new cases to their practices. From building media relations to generate coverage and utilizing social media to share new technology to leveraging our world-class video production capabilities to bring this experience to life, Nuvolum provides practices with a unique opportunity to amplify the impact of their investment.
The Future of Post-Pandemic Interactions
January 2021—It’s clear the COVID-19 pandemic has affected the way we interact with each other. Although words like “COVID pod” and “social distancing” are the buzzwords of 2020, the human condition relies on social interactions for comfort, clarity, and trust. Virtual or physical, we expect to find these experiences everywhere. Enter microinteractions. Although microinteractions have been popular in online optimization strategies for years, the pandemic has emphasized and accelerated the need for these virtual touch points. As many more people have increased their cell phone and social media usage, it’s more important than ever to ensure you have the right strategy in place. Nuvolum clients use OPES CLOUD to provide enhanced experiences in a relevant way. As an optimized engagement platform, OPES CLOUD delivers high-quality content to patients at the click of a button. But the true value of OPES CLOUD? Users are not only visiting the site, they are interacting with it. They aren’t having one experience, they’re enjoying a series of superior experiences. Patients who receive OPES CLOUD messages are more informed and satisfied with the quality of their care. Clients who use OPES CLOUD have increased website traffic and time on the site. It’s a win-win. Microinteractions like OPES CLOUD messages help the end user feel valued and informed. When you feel valued and informed, your experience is more positive. It’s that simple. Reaching out to your base in a way that makes sense to them instills confidence in your brand. It tells them that you know their needs before they know they need it. It’s a powerful advantage to be able to have that strong of a connection with your base. Opportunities to create experiences that are purposeful, useful, and trustworthy are everywhere. As an integrated marketing and PR firm, Nuvolum helps clients across the nation reach their target audience. We identify and design strategic channels to generate peak engagement and create meaningful experiences to ensure you get the recognition and lead generation you deserve.
The Impact of Student Debt on the Dental Industry
While dentistry is an evergreen profession, high interest rates and massive student loans prevent many young doctors or dentists from moving into private practice ownership and increase the appeal of higher salaries offered by corporate practices. The pressure to jumpstart repayment has forged a new and increasingly popular path to financial success. A popular corporate dentistry model places greater emphasis on financial gain and less focus on the patient experience. DSOs are becoming more popular every year; however, this is happening at the same time that healthcare consumers are taking charge of their own medical decisions and want options without sacrificing a positive experience. If you belong to a DSO, how do you make sure patients receive the best possible experience? If you are in private practice, how do you compete with the larger budget and lower cost of services provided by large corporations? At Nuvolum, we stay on the pulse of current and upcoming trends and provide winning strategies that ensure you give patients the experience they want while leveraging your reputation as a leader in your market. We provide top tier strategies that drive growth, set brands apart, and outperform the competition. After years in the healthcare marketing industry, we discovered a formula that generates results for practices across the country. We have refined this proprietary knowledge into our own operating programs proven to generate results practices just can’t get anywhere else. The new model of dentistry is here to stay. What systems do you have in place to ensure your success? Adapting to the changing dentistry market—and paying off those student loans—is critical to your financial success. Providing an outstanding experience is essential to your longstanding success and reputation as a dental provider. Let Nuvolum help you raise the bar.
Millennials: The New Healthcare Decision Makers
Issues like the global COVID-19 pandemic, climate change, and social injustices seen throughout 2020 have forced companies to create effective corporate social responsibility initiatives. This shift toward ethical and sustainable practices has created a unique opportunity for companies to leverage their performance power into 2021 and beyond. With the rapidly changing market and environment, millennials are taking advantage of their position of power by numbers and putting their consumer weight and investment into brands with positive social impact. It’s important to know how to target this broad consumer base in a unique and engaging way. As the first generation to grow up “connected” with and simultaneously exposed to direct global access through the internet, millennials have become masters of digital communication. Their loyalties and motivations are not driven by traditional terms of success: they want to feel good about what they’re doing. When it comes to investing, it’s no longer about a financial return but about values-aligned investments. The distractions of a digital world have created a divide between the status quo and a desire for change with integrity, and the results have shaped a generation committed to social responsibility who have learned how to use their influential power for the greater good. It’s important to engage your audience through meaningful experiences. Digital initiatives, such as targeted social media campaigns, provide an ideal opportunity to reach the millennial base. Companies can back a local or national cause and invite anyone to take part as they work together with the simple use of a hashtag. Using social responsibility initiatives to bring awareness to your ethical standards and connect with users elevates your reputation and strengthens your brand. OPES CLOUD, Nuvolum’s patient engagement platform, takes users through a positive experience and translates that into reputable equity. Compound that success by protecting and maintaining your reputation with SIXSTAR to leverage your brand into a powerful online presence that drives new business. As markets change and digital communication continues to increase, it is vital that companies learn to move forward as part of the positive momentum. Nuvolum’s proven technologies work together to generate a positive force that ensures your brand’s success and offers opportunities to create awareness and make a lasting impact.
Healthcare Marketing Success
Marketing for your healthcare business can be a challenge. You have to stay on top of digital marketing trends to make sure you stay relevant and top of mind.
Oral Surgery Marketing
The healthcare landscape is rapidly changing, and you need the right marketing strategy in place. It's important your patients, referring providers, and community understand why you are the ideal choice for oral surgery services, such as dental implants and wisdom teeth removal. To secure your position as a leading provider and take your OMS practice to the next level, you need the right marketing plan with industry experts behind you.
Orthodontists face a wave of new business challenges that are forcing them to rethink how they market their services. With innovative strategies that get results, Nuvolum helps orthodontists nationwide understand the behaviors of healthcare consumers while positioning their practice for long-term success.
Plastic Surgery Marketing
The plastic surgery market is transforming rapidly. If your marketing strategy isn’t developing along with it, you risk being behind your competition. As a plastic surgeon, you should be positioned as a leader in your market. You need a comprehensive strategy that includes everything from SEO and design to PR and branding because you want to focus more on your expertise and less on marketing. Get Nuvolum—your marketing and strategy solution.
SEO For Plastic Surgeons
Search engine optimization, or SEO, for plastic surgeons is an instrumental part of a successful online marketing strategy for plastic surgery practices. The right SEO will help your web pages rank higher on the search results page, which boosts your brand's online visibility and drives more traffic to your website.
6 Ways Enhance Your Cosmetic Surgery Marketing Strategy
Are you struggling to attract new patients to your cosmetic surgery practice? In today's competitive market, it's not enough to just offer high-quality procedures and treatments. You need a comprehensive digital marketing strategy that will help you reach potential patients and build your brand. In this article, we'll explore the top 6 ways to enhance your cosmetic surgery marketing strategy.
Dental Implant Marketing to Attract More Patients
As a dental professional, you likely understand the importance of offering dental implants as a solution to tooth loss. However, simply offering dental implants is not enough to attract new patients to your practice. Effective marketing is essential for increasing your patient base and maximizing your return on investment (ROI). You need some effective strategies for marketing dental implants to attract more patients to your practice.
Digital Marketing for Plastic Surgeons
As a plastic surgeon, you understand the importance of providing your patients with the best possible care and results. However, what many plastic surgeons fail to realize is the critical role that marketing plays in growing their practice.
Stand Out With a Plastic Surgery Marketing Agency
As a plastic surgeon, you have a unique set of skills that can transform people's lives. However, in today's competitive market, it's not just about your skills, it's also about how you market yourself to potential patients.
Everything You Need.
- Campaign Development
- Data Science
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- Business Intelligence
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- Brand Positioning
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- Video & Photography
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