Social media has changed the way health care providers communicate with patients, engage their community, and expand their business.
Patients want to be in control of their health care decisions more than ever. According to Mediabistro, more than 40% of consumers agree that information found via social media affects the way they handle their health care. To that end, the right social media strategy is essential.
Over half of the world’s population uses social media—your growth is literally at their fingertips. With proven social media strategies in place, you empower patients and ensure your brand maintains online relevance above competitors.
You need to meet consumers where they are. If you are not using social media to deliver your brand’s message and elevate your patients’ experiences, you risk your brand’s reputation and overall success. To stay on top, you have to use key social media tactics:
Turn passive care into active care.
Before the popularity of social media, patients would leave an office and their treatment journey ended there. Now, patients want—and have—more of an active role. So engagement drives patients to obtain and share information and lets you leverage valuable health Care tools, like telehealth services. Social media reinforces your standards of excellence with interactivity and places information into patients’ hands quickly.
Expand your reach.
One post can reach hundreds of users in just a few minutes. When you engage your target audience the right way, people feel more invited to message you, leave comments, and share with their friends. This establishes a positive relationship between the patient and your brand, as well as spreads positive word of mouth.
Supply information easier and faster.
Provide paper instructions, packets, and forms in person, and supplement with online versions. Online forms are easily downloadable and viewable, streamlining the process of giving people the information they need when and where they need it.
Inclusivity in mind.
Many people think that social media only adheres to the younger, more tech savvy generation. However, Pew Research Center found that 72% of Americans use some type of social media, with usage from older adults increasing over the last few years. Almost everyone has a smartphone or tablet. Your social media should be designed to reach everyone.
Improve patient confidence and trust.
Online, patients can read and view other patient experiences, learn more about a treatment, and feel more confident about your brand. Real-time engagement enhances trust and positions you as the premiere care provider in your community.
Start Winning With Social Media
Social media is a necessary component in today’s landscape. With the right social media strategies in place, you enhance the patient experience and ultimately grow your business. When you work with a team of experts like Nuvolum, we take the guesswork out of managing your social media. Nuvolum’s proven strategies ensure patients remain engaged, reach is optimized, and you’re able to provide a higher level of care to more people in your market. With our experts on board, you will achieve a higher level of success.
