Industries have experienced a surge in artificial intelligence. PwC predicts AI will contribute $15.7 trillion to the global economy by 2030, which is more than the combined output of both China and India. This is an enormous investment in both the evolution of technology and humankind. What does this mean for the largest industries affected by AI?
Healthcare
Artificial intelligence has changed how doctors administer treatment and how patients receive care. Healthcare organizations can manage records, schedule appointments, give doctors the tools they need, and enhance their scope of care. At facilities, AI can perform standard healthcare tasks, such as diagnosing, treatment recommendations, and administrative duties. According to an article published in Future Healthcare Journal, technology has become so advanced that an AI’s algorithm now outperforms a radiologist at spotting malignant tumors.
At home, wearable devices allow patients to monitor breathing, sleep patterns, sugar levels, and more. Virtual assistants can remind patients when it's time to take medication, monitor and improve sleep quality, and assist in at-home physical therapy. Telehealth allows patients to converse with a medical professional virtually, which reduces hospital admissions and saves time for both providers and patients.
AI and Healthcare in the Future
AI helps ensure successful clinical outcomes, and we can expect it to make patient lives and physician duties easier in the future. However, with everything AI can do, there is no substitute for personalized engagement and care. If your healthcare organization is not implementing new and better ways to operate with technology and its advancements, it could jeopardize efficiency and hinder your patients’ results.
Marketing
Artificial intelligence can target ads to users, promote content, and create a more tailored user experience. A marketing team can leverage AI to enhance pay-per-click (PPC) advertising, which requires little human input while the technology works to reach users. Machine-learning algorithms can uncover new ways to optimize website layouts, content, and reach wider audiences. When AI technology produces a more personalized website experience, users are more likely to engage with the brand and learn information in a way that’s optimized for them.
AI and Marketing in the Future
Today, machines can generate profit and loss summaries, sports recaps, stock information, business reports, and more with little to no human assistance. In the future, we can anticipate machines configuring this data themselves and streamlining it to users efficiently. However, AI can take on numerous tasks to lessen the workload on humans, but they can’t be relied on for everything. There will still be a need for human ideas, collaboration, and skills in marketing that technology can not fully reproduce.
Technology
Integrating AI into everyday technology makes completing tasks much more efficient, even with something as simple as sweeping the floor. At a user level, devices are programmed with voice recognition and data gathering for a more personalized user experience. On a larger scale, AI is used by car manufacturers to self-operate and seek help in an emergency, textbooks are digitized and schoolwork is given, submitted, and graded online, digital kiosks provide assistance from their virtual directory, and more.
AI and Technology in the Future
Huge tech giants like Google, Apple, and Microsoft invest billions to create new tech products and services. As more of our society shifts to a world of online connectivity and machine-based support, we can expect a steady incline on return on investments.
The human experience will continuously demand newer, better things as we become acclimated to the technology we have now. However, this opens new pathways to technological risks, such as hacking, data mining, and cybercrime. With new features and tech rolling out each year, we should be cautious of the unseen threats that follow.
The Takeaway
There are endless possibilities for AI. In the upcoming years, we can expect robots to get smarter as more is programmed into their “brains” and in turn, expect more from them.
Machines may be smart, but they lack imagination and require help from humans to further their advancement and maintain functionality. More than ever, it’s critical to understand the limitations of AI and why personalized experiences still reign supreme.
Knowing AI development trends benefits your employees, your target audience, and your overall success as a brand. Our experts at Nuvolum monitor the shifts in all industries, keeping you ahead of the curve and outfitted with the latest and greatest technology to maximize success.
