Data-driven and innovative insights for the modern healthcare landscape.
Cybersecurity Macrotrends to Watch
The number of cyber attacks reached an all-time high in 2020, according to Forbes. Without adaptive cybersecurity tactics that follow technology’s trends, your business could be vulnerable to the next cyber attack. A solid digital foundation ensures the security and support of your business while p...Read More
Social Media Has Changed the Way Doctors Provide Health Care
Social media has changed the way health care providers communicate with patients, engage their community, and expand their business. Patients want to be in control of their health care decisions more than ever. According to Mediabistro, more than 40% of consumers agree that information found via...Read More
How to Tell a Winning Story With SEO
The way you tell your brand’s story directly affects your SEO. By not harmonizing your narrative with SEO best practices, you are doing your brand a disservice. To effectively drive engagement, you need to understand how SEO works and intertwine key strategies with your content. ## SEO Strategies ...Read More
Investing in Technology to Grow Your Bottom Line
2020 was an unprecedented year of technological growth. As the world was forced to rethink the way that we live amidst a global pandemic, new innovations across supply chain, ecommerce, biotech, and healthcare delivery took center stage, showing the resilience of our population. Pioneers in the ...Read More
The Future of Post-Pandemic Interactions
January 2021—It’s clear the COVID-19 pandemic has affected the way we interact with each other. Although words like “COVID pod” and “social distancing” are the buzzwords of 2020, the human condition relies on social interactions for comfort, clarity, and trust. Virtual or physical, we expect to find...Read More
RISING STUDENT DEBT
The Impact of Student Debt on the Dental Industry
While dentistry is an evergreen profession, high interest rates and massive student loans prevent many young doctors or dentists from moving into private practice ownership and increase the appeal of higher salaries offered by corporate practices. The pressure to jumpstart repayment has forged a new...Read More
MILLENNIALS: THE NEW HEALTHCARE DECISION MAKERS
Creating Waves of Lasting, Positive Change
Issues like the global COVID-19 pandemic, climate change, and social injustices seen throughout 2020 have forced companies to create effective corporate social responsibility initiatives. This shift toward ethical and sustainable practices has created a unique opportunity for companies to leverage t...Read More
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Orthodontists face a wave of new business challenges that are forcing them to rethink how they marke...Read More
Oral Surgery Marketing
The health care landscape is rapidly changing, and you need the right marketing strategy in place. I...Read More