Marketing Insights

Data-driven and innovative insights for the modern healthcare landscape.


Optimizing Your Content for Search

Understanding search intent is the difference between your online content making or breaking it. Ranking high in search positions you as a leader for specific queries, helping you dominate your market. If you’re continuously at the top of search results, you increase brand visibility and drive more ...

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Using Technology to Master the Patient Experience

Healthcare uses technology to improve workflow efficiency, deliver more accurate diagnostics and treatment, and improve the quality of care for patients. As technology becomes more intertwined with each step of the healthcare process, we can view it as a direct—and vital—factor into the patient expe...

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Artificial Intelligence

Industries Where AI Is Making the Biggest Impact

Industries have experienced a surge in artificial intelligence. PwC predicts AI will contribute $15.7 trillion to the global economy by 2030, which is more than the combined output of both China and India. This is an enormous investment in both the evolution of technology and humankind. What does th...

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Cybersecurity Macrotrends to Watch

The number of cyber attacks reached an all-time high in 2020, according to Forbes. Without adaptive cybersecurity tactics that follow technology’s trends, your business could be vulnerable to the next cyber attack. A solid digital foundation ensures the security and support of your business while p...

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Social Media

Social Media Has Changed the Way Doctors Provide Health Care

Social media has changed the way health care providers communicate with patients, engage their community, and expand their business. Patients want to be in control of their health care decisions more than ever. According to Mediabistro, more than 40% of consumers agree that information found via...

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How to Tell a Winning Story With SEO

The way you tell your brand’s story directly affects your SEO. By not harmonizing your narrative with SEO best practices, you are doing your brand a disservice. To effectively drive engagement, you need to understand how SEO works and intertwine key strategies with your content. ## SEO Strategies ...

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Investing in Technology to Grow Your Bottom Line

2020 was an unprecedented year of technological growth. As the world was forced to rethink the way that we live amidst a global pandemic, new innovations across supply chain, ecommerce, biotech, and healthcare delivery took center stage, showing the resilience of our population.  Pioneers in the ...

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The Future of Post-Pandemic Interactions

January 2021—It’s clear the COVID-19 pandemic has affected the way we interact with each other. Although words like “COVID pod” and “social distancing” are the buzzwords of 2020, the human condition relies on social interactions for comfort, clarity, and trust. Virtual or physical, we expect to find...

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The Impact of Student Debt on the Dental Industry

While dentistry is an evergreen profession, high interest rates and massive student loans prevent many young doctors or dentists from moving into private practice ownership and increase the appeal of higher salaries offered by corporate practices. The pressure to jumpstart repayment has forged a new...

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Creating Waves of Lasting, Positive Change

Issues like the global COVID-19 pandemic, climate change, and social injustices seen throughout 2020 have forced companies to create effective corporate social responsibility initiatives. This shift toward ethical and sustainable practices has created a unique opportunity for companies to leverage t...

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Client Success

Startup Marketing

Scale up the right way. We take the guesswork out of growing your business and deliver success solutions unique to your market.

Technology Marketing

Our core strategy takes an innovative approach to get your technology on the right platform and generate a best-in-class user experience.

Orthopedics Marketing

Dominating your market has never been easier. We optimize experiences inside and outside your practice for game-changing results.

Dental Marketing

We work with dental practices all over the country to optimize the patient experience, amplify your assets, and improve your bottom line.

Orthodontics Marketing

Orthodontists face a wave of new business challenges that are forcing them to rethink how they marke...

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Oral Surgery Marketing

The health care landscape is rapidly changing, and you need the right marketing strategy in place. I...

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